ARTICLES BY THIS AUTHOR

• 6/30/2006

  Follow the Marketing Money

  MVI's Dan O'Connor predicts upheaval in vendor/retailer relationships
• 6/30/2006

  Beyond the Basics

  Wal-Mart's Barry Moehring discusses the new store look
• 6/30/2006

  Supercenter Supremacy

  Retail Forward's Al Meyers plots Wal-Mart's path to 2010
• 6/30/2006

  What Women Want ... From Packaging

• 6/30/2006

  Luxury Shoes, Luxury P-O-P

• 6/30/2006

  Channel Report: Dollar Stores on the Rise

  A stronger showing from national brands gives the fastest-growing channel another boost
• 6/30/2006

  Category Report: Pet Merchandising

  Displays and packaging for pet products don the look and feel of upscale products designed for humans
• 6/30/2006

  Tactics: In-house Display Testing

  In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments
• 6/30/2006

  Hershey's, eBay Team for Online Promo

• 6/30/2006

  New Dress for Naked Juice