ARTICLES BY THIS AUTHOR

• 6/30/2006

  Luxury Shoes, Luxury P-O-P

• 6/30/2006

  Channel Report: Dollar Stores on the Rise

  A stronger showing from national brands gives the fastest-growing channel another boost
• 6/30/2006

  Tactics: In-house Display Testing

  In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments
• 6/30/2006

  Hershey's, eBay Team for Online Promo

• 6/30/2006

  New Dress for Naked Juice

• 6/30/2006

  Bronco Wine Arrives at the Cookout

• 6/30/2006

  Centerra Sells In 3 Blind Moose Wine

  Pairs wine with grilling on displays
• 6/30/2006

  A Toast to Research

  Miller Brewing's Mike Kallenberger meets consumers at the tap
• 6/30/2006

  POPAI Inducts 2006 Hall of Famers

• 6/30/2006

  Sense Appeal

  InBev's Brent Willis on sensory in-store experiences