ARTICLES BY THIS AUTHOR
- 8/31/2006
Category Report: Footwear
Footwear marketers deliver P-O-P that's eco-friendly as they invest in new technologies and measure return on investment - 8/31/2006
Tab Gets an Energy, P-O-P Boost
- 8/31/2006
Home Depot Cleans Up
- 8/31/2006
Sabian Drums Up Vans Warped Tour
- 8/31/2006
3M Takes a Vacation
- 8/31/2006
When to Spend, When to Save on Packaging
Invest to establish a brand, then look to reduce costs after building equity