ARTICLES BY THIS AUTHOR
- 9/13/2007
Brands Fall for H-E-B
- 9/12/2007
L'Oreal Shows Wizardry
- 9/11/2007
'The Hub': Inside Insights
Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights. - 9/11/2007
'The Hub': Moments of Truth
Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line. - 9/11/2007
'The Hub:' Shopping Simplified
A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth. - 9/11/2007
'The Hub:' Shopper-Centric Success
Five barriers to shopper marketing and how to address them - 9/11/2007
Dick's Fields Exclusive Line
- 9/11/2007
The Hub: Chain Reaction
How Wal-Mart is changing the supermarket business and why it means more work for <i>you</i>