ARTICLES BY THIS AUTHOR
- 3/2/2008
Fresh & Easy Takes Comparison Route
- 3/2/2008
Feature: Shopper Segmentation Update
Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy. - 3/2/2008
Marketer Profile: Reef
Marketers at Reef understand the surfer lifestyle because they live it too. Their laid-back vibe flows out to stores on fixtures and P-O-P. - 3/1/2008
Private Label Report
Store brands are ramping up packaging and product quality, creating much stiffer competition for national brands at retail - 2/29/2008
Heelys Intros Gaming Shoe
- 2/29/2008
Stop & Shop Employs DeliVision
- 2/29/2008
McCormick 'Maximizes' Shelf
A three-year rollout of an improved, modular shelf system revamps the spice aisle