ARTICLES BY THIS AUTHOR
- 5/14/2008
Marketing at Tops Markets
A profile of the company's marketing and merchandising strategies - 5/14/2008
Lowe's Grills Up Omaha Steaks
- 5/14/2008
Target Suits Up with Rowley for Summer
- 5/13/2008
Silk Soymilk 'Green Caps for Green Energy'
A case study from the Promotion Marketing Association's 2008 Reggie Awards - 5/13/2008
Herbal Essences RBD Tie-in
A case study from the Promotion Marketing Association's 2008 Reggie Awards - 5/13/2008
Gatorade All-Stars VPI Program at Wal-Mart
A case study from the Promotion Marketing Association's 2008 Reggie Awards - 5/13/2008
Lactalis USA's "Ratatouille" Tie-in
A case study from the Promotion Marketing Association's 2008 Reggie Awards - 5/13/2008
WonkaArte "Dia de los Muertos" Program
A case study from the Promotion Marketing Association's 2008 Reggie Awards - 5/13/2008
Safeway Delivers 'Flicks for Free'