ARTICLES BY THIS AUTHOR
- 2/25/2009
Kohl's Claims a High-End Designer
- 2/25/2009
Aligning Shopper Segmentation Systems
- 2/25/2009
Virtually Managing Planograms
- 2/25/2009
"Joy of Cooking" Becomes a CPG Brand
- 2/25/2009
Phelps Pays Off In-Store
One brand's research shows Michael Phelps' image more effective than display copy - 2/25/2009
Office Depot Lets Shoppers Try and Buy
Office Depot's "Try and Buy" center is a reconfiguration of the Sharpie aisle in more than 1,100 stores nationwide. - 2/25/2009
Oberto Taunts Shoppers
- 2/25/2009
Channel Report: Hard Times for the Hardware Shopper
Home centers and hardware stores adapt to a down market and a new shopper mindset -- value. - 2/25/2009
Hall of Fame Profile: Patrick Hare