ARTICLES BY THIS AUTHOR
- 8/31/2009
The Loyalty Lift
Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years - 8/31/2009
Auto Expressions Caps a Promo
- 8/31/2009
Walgreens Makes Arc its First AOR
- 8/30/2009
Babies "R" Us Makes Fisher-Price 'Happy'
- 8/28/2009
Frito-Lay Kicks Off NFL Tie-ins