ARTICLES BY THIS AUTHOR
- 10/1/2009
Shopper-Centricity
- 10/1/2009
P&G Expands Tide into New Category
Rollout includes displays, demos, Walmart Smart Network and a partnership with Gymboree - 10/1/2009
Losing Loyalty: The Consumer Defection Dilemma
A study conducted by Pointer Media Network in conjunction with the CMO Council. - 10/1/2009
Get a Grip on Cooler Ads
- 10/1/2009
Understanding Women
Women spend the most (and thanks to mom bloggers, champion the most); brands and retailers are listening and catering to them. - 10/1/2009
P&G's brandSaver Holds Out 'Hope'
- 10/1/2009
Back to the Middle
SKU rationalization, meal solutions and aisle reinventions reshape the center store - 10/1/2009
Rosemount Fully Integrates 'Hell's Kitchen' Campaign
Includes product placement, displays, events and mobile - 9/30/2009
MillerCoors Picks Madden as AOR