ARTICLES BY THIS AUTHOR
- 11/1/2009
'The Hub': Real-Time Loyalty
Green Hills Market builds loyalty where the shopper, product and store converge. - 11/1/2009
Diageo Follows Food Marketing Trend
Develops one-stop cocktail solutions center; 77% of intercepted shoppers said they would buy from it - 11/1/2009
People to Watch: Joseph Vizcarra, Unilever
Shopper Marketing profiles seven exemplary in-store marketing professionals for the 2009 "People to Watch" series - 11/1/2009
Fry's Goes to Bat for Dental Hygiene
- 11/1/2009
MADD Repositions Nonalcoholic Drinks
Packaging for new nonalcoholic product line mimics the real thing - 11/1/2009
People to Watch: Tia Newcomer, Hewlett-Packard
Shopper Marketing profiles seven exemplary in-store marketing professionals for the 2009 "People to Watch" series - 11/1/2009
'The Hub': Precision, Prudence & Passion
A study of multichannel shoppers yields valuable insights - 11/1/2009
In Vivo Opens Labs in U.S