ARTICLES BY THIS AUTHOR

• 1/31/2010

  IRI, comScore Measure Online Ad Impact

• 1/31/2010

  Bobbi Brown Brings Digital to NYC Bloomingdale's

• 1/31/2010

  Godiva Relies on Retail for Coffee

• 1/31/2010

  What Do You Want to Know?

  Methods can be debated, but research starts with addressing what a brand wants to discover
• 1/31/2010

  Interactive Moves Get Portable

  Users change backgrounds with simple interface
• 1/31/2010

  Kohl's Deals for Valentine's Day

• 1/31/2010

  New Packaging Spikes Sales for Strap-A-Handle

• 1/31/2010

  Study Surveys Recession-Driven Behavior

  Shoppers want value and convenience; unclear how this will change in the future
• 1/31/2010

  Walmart Converts Corrugated Back to Boxes

• 1/31/2010

  Battling the Babbling Blurb