ARTICLES BY THIS AUTHOR
- 1/31/2010
2010 Hall of Fame Inductees Announced
- 1/31/2010
Movies in Many Formats
Studios and retailers look beyond DVDs and Blu-ray Discs to adapt to the movie consumer's changing habits. - 1/31/2010
Minute Maid Gets New Look Worldwide
Coca-Cola redesigns all juice brands across 145 countries to have a more unified portfolio - 1/31/2010
From the Web to the Store
Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase - 1/31/2010
IRI, comScore Measure Online Ad Impact
- 1/31/2010
Godiva Relies on Retail for Coffee
- 1/31/2010
What Do You Want to Know?
Methods can be debated, but research starts with addressing what a brand wants to discover