ARTICLES BY THIS AUTHOR
- 3/1/2010
Crystal Light Revamps Packaging
Brand reduces containers to be eco-friendly and meet women's needs - 3/1/2010
P&G Pushes 'Store Back'
The company's current mindset forces brand teams, agencies to start with the store - 3/1/2010
Shaw's Kiosk Optimizes Rug Buying
Display blends live samples with a kiosk for more detailed searching - 3/1/2010
IRI Releases Shopper Marketing Suite
- 3/1/2010
Dick's Distributes Spring Catalogs
- 3/1/2010
Nielsen, Catalina Join Forces
New company merges Nielsen TV, Internet, household panels with Catalina's data on more than 50 million shoppers - 2/28/2010
NARMS Online Training to Focus on Retail
Merchandising and management skills target retail workforce - 2/28/2010
'The Hub': Shopping Optimized
Putting the shopper at the center of retail assortment decisions.