ARTICLES BY THIS AUTHOR
- 5/3/2010
Game Changers and Career Killers
- 5/2/2010
Identifying Shopper Segments
How brands turn shopper data into segments, and how they reach those segments at retail - 5/2/2010
Unilever Launches First Skincare Line for Men
Global study reveals dry skin as No. 1 complaint - 5/1/2010
'The Hub': Shopper Crossroads
The new way forward is at the nexus of brand management and shopper marketing. - 5/1/2010
'The Hub': Embracing the Cause
Retailers and brands must work together for the shopper’s greater good. - 5/1/2010
Sears Reports Q1 2010 Results