Wine

Retailer: miniMAL
Location: Frankfurt, Germany

Retailer: Kaiser's Tengelmann AG
Location: Frankfurt, Germany

Product: Sutter Home wines
Number of displays: 2,850
P-O-P company: Baer Enterprises, Livermore, CA
Distribution: Off-premise
Introduction: May 2006
Duration: Temporary
Construction: Corrugated, four-color process printed
Set-up: Retail staff and distributors
Comments: Trinchero designed this display to have consumers first focus on the Sutter Home brand name and logo and then gravitate down toward the dynamic grill to pull them in for a purchase.

Client: Bronco Wine, Ceres, CA
Introduction: May 2006
Product(s) Promoted: Forest Glen and Napa Ridge Wines
Distribution: Nationwide
Intended Length of Use: 3 months
Size of Run: 580
Dimensions (H x D x W): 22" x 4" x 26"
Weight: 12 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Centerra Wines, Concorde, CA
Introduction: November 2005
Product(s) Promoted: White & red wine
Distribution: Liquor stores, supermarkets
Intended Length of Use: 2 months
Size of Run: 1,400
Dimensions (H x D x W): 7' x 2' x 3'
Weight: 15 lbs.
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Canandaigua Wine Co., Canandaigua, NY
Introduction: September 2005
Product(s) Promoted: Smashed Grapes Wine
Distribution: National
Intended Length of Use: 6 to 8 weeks
Size of Run: 1,500
Dimensions (H x D x W): 6' x 2' x 5'
Weight: 5 lbs.
Producer: Hawver Display, Rochester, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

The client wanted a small-footprint display with quality graphics to introduce a variety of imported Italian wine to the U.S. market. An ample supply of wine had to fit in the compact unit, which required easy assembly.

• Patented design. The unique design sets up quickly.
• Graphic sleeve. Removes as needed when product is replenished, extending the display life.
• Compact unit. Three cases fit into the small footprint.
• Four-color litho graphics. Reinforces the product image and includes endorsements from wine experts.

Design Data

Retailer: Publix
Location: Atlanta, GA