Wine

Retailer: Albertsons
Location: Los Angeles

Retailer: Albertsons
Location: Los Angeles

Retailer: Bristol Farms
Location: Los Angeles

Retailer: Jewel-Osco
Location: Chicago

Client: Remy Cointreau, USA, New York, NY
Product(s) Promoted: Piper-Heidsieck Holiday Display
Distribution: Liquor Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: November 2006
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 18" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200

Client: Promotional Resources Group, Modesto, CA
Product(s) Promoted: Wine
Distribution: Supermarkets Nationwide
Number of Stores: 350
Production Run Quantity: 350
Introduction: February 2007
Intended Duration: 3 years
Dimensions (H x W x D): 19" x 24" x 6"
Weight: 12 lbs.
Budget Category (U.S.): $101 - $150
Producer: Alluma Tech/Neon Tech, Franklin, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Palm Bay Imports Inc., Port Washington, NY
Product(s) Promoted: 4-Packs of Cavit Collection Wines
Distribution: East & West Coast
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: June 2007
Intended Duration: 1 year
Dimensions (H x W x D): 64" x 15" x 15"
Weight: 26 lbs.
Budget Category (U.S.): $51 - $100