Monkey Bay Wine Rack
Product: Monkey Bay wines
Number of displays: 1,500
P-O-P companies: Racks Inc., San Diego (manufacture); Display Solutions, San Rafael, CA (design); Canfield & Tack, Rochester, NY (support)
Distribution: Supermarkets and liquor stores nationwide
Introduction: June 2007
Duration: Permanent
Construction: Metal, styrene, straw
Set-up: Retailers and distributors