Iab

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.