Iab

The guide comes as the industry increasingly shifts toward AI and operational efficiency.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

Mars, Ace Hardware, Kearney, Monster Energy and others will take the stage at the Nov. 11-13 event.

Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.