Digital Marketing

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.