Digital Marketing

Mark your calendar for Path to Purchase Institute events in 2026.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

The new experience was designed to be food-forward, simplified and customer-centric.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Here are ways artificial intelligence can fill skill gaps, writes Craig Jenkins of Dacs.

Osmos used internal data gathered from more than 4,000 advertisers and 30,000 campaigns to analyze how AI is being used by both established and emerging companies and the challenges they face to further implementation.

Inmar's report, which highlights opportunities for BevAlc brands amid consumption declines, also showcases a success story from a leading hard-seltzer brand.