Account-Specific

Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder

Client: Neutrogena Cosmetics, Los Angeles
Products Promoted: Various Neutrogena cosmetics
Marketing Strategy: The client wanted to create an easy-to-assemble floorstand that would reinforce the brand image of Neutrogena Cosmetics and educate the consumer about the benefits of the product line.
Introduction: April 2000
Number of Displays: 1,100
Distribution: Wal-Mart stores nationwide
Construction/Materials: Corrugated styrene and litho
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs.

Client: Revlon Inc., New York
Products Promoted: Various Almay products
Marketing Strategy: To create a unit for an endcap in Wal-Mart that can accommodate various products in the Almay line, including mascara, lipcolor, lipshine and nail polishes.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart stores
Construction/Materials: 200-pound E-flute and B-flute corrugate that is litho-mounted; vacuum-formed trays
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: AnyPoint Home Network products
Objective: Targeted for endcap use in CompUSA stores, the unit has blinking lights on its header and an oversized product lug-on to draw attention.
Introduction: June 1999
Number of Displays: 235
Construction/Materials: Metal infrastructure of shelves, fabricated and powder coated; styrene header; LED lights; acrylic brochure holder
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.