Account-Specific

Client: Novartis Consumer Health
Country of Production: United States
Distribution: Wal-Mart stores
Intended Length of Use: 2 months
Producer: Rand Display International
Unit Cost: Under $10
Production Date: 11/15/2007
Number of Displays: 8,000

Client: InSinkErator
Country of Production: United States
Distribution: Home Depot stores
Intended Length of Use: 24 months
Producer: Menasha Packaging Company
Secondary Company: Menasha Packaging
Unit Cost: Under $100
Production Date: 3/22/2007
Number of Displays: 2,500

Client: Hanes Brands Inc.
Distribution: Wal-Mart stores
Producer: TimBar Packaging & Display
Objectives: The objective of this back-to-school promotion by Hanes was to introduce the new ComfortSoft product innovation in a very unique way while maintaining brand identity and continuity with other Hanes marketing initiatives. The challenges were to keep within the Wal-Mart display specifications for size while adding an element that communicates the features of the new fabric without need for shoppers to open the product packages.

Client: Parfums de Coeur, Darien, CT
Product(s) Promoted: Perfumed Body Spray
Distribution: Walmart
Number of Stores: Initial placement in 500 Walmarts and 500 for national consumption
Production Run Quantity: 1,000
Introduction: 12/30/07
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 48" x 15" x 5"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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