Account-Specific

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze Car Product Line
Distribution: Walmart
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: 4/1/12
Intended Duration: 8 months
Dimensions (H x W x D): 4" x 48" x 3"
Weight: 8 lbs.
Budget Category (U.S.) $101 - $150 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Saatchi & Saatchi X, Springdale, AR
Product(s) Promoted: Crest Medallion toothbrush, toothpaste and rinse
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 2/24/12
Intended Duration: 4 weeks
Dimensions (H x W x D): 78" x 36" x 16"
Weight: 70 lbs.
Budget Category (U.S.) $301 - $350 (display only)
Entrant: Saatchi & Saatchi X, Springdale, AR

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl and Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24 hr Mascara & 24 hr Liner
Distribution: CVS/pharmacy stores nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 11/11/11
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 36" x 12"
Weight: 30 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Gillette Fusion ProGlide Styler
Distribution: Walmart
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/12
Intended Duration: 6 weeks
Dimensions (H x W x D): 24" x 5" x 2"
Weight: 6 lbs.
Budget Category (U.S.) $51 - $100 (display only)
Entrant: Mechtronics Corporation, Beacon, NY

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick LipColor, LashBlast 24hr Mascara & Liner
Distribution: Walmart
Number of Stores: 1,050
Production Run Quantity: 1,050
Introduction: 1/9/12
Intended Duration: 3 months
Dimensions (H x W x D): 72" x 24" x 14"
Weight: 30 lbs.
Budget Category (U.S.) $51 - $100 (display only)