The Retail Media Play As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab. Walmart Elmer's Glue 'Slime Kit' Endcap Freeosk Sample Dispensing Kiosk K-Y #GetWhatYouWant Sidekick NYX 'Brighter Eyes' Walmart Endcap Display Walmart Kid Activity Pallet Train Walmart Nabisco 'Collect & Win' Four-Way Walmart 'Whoa, Wait' Checkout Merchandising Walmart Hairitage In-Line Display Walmart Ryan's World Half-Pallet Display First Previous 330 331 332 333 334 Next Last