Walmart

Retailer: Wal-Mart

This account-specific display featured brochure pockets for dispensing co-branded recipes booklets.

Polaroid upgrades its instant camera and improves its merchandising

Client: Polaroid Corp., Waltham, Mass.
Introduction: March 2000
Size of run: 10,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Wal-Mart requested this display to hold 12 cameras and no packages of film. The retailer packaged the display into a photo center island merchandiser.

A Q&A with Laura Rowley, author of "On Target: How the World's Hottest Retailer Hit a Bull's-Eye."