Walmart

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Planters Nutrition, Triscuit, Crystal Light On-The-Go, Breakstone Cottage Cheese for Digestive Health, Post Healthy Classics
Distribution: Wal-Mart Supercenters
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: March 2007
Intended Duration: TV: Four weeks; Sampling Event: One day; HomeMade Print Ad: One month
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Coppertone sunscreens
Distribution: Wal-Mart
Number of Stores: 3,100
Production Run Quantity: 40,000
Introduction: February 2007
Intended Duration: Six weeks
Dimensions (H x W x D): 8" x 28" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Men's Rogaine Foam
Distribution: Drugstores, Wal-Mart
Number of Stores: 3,995
Production Run Quantity: 3,995
Introduction: August 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 22" x 14" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 21,000
Introduction: October 2006
Intended Duration: One month
Dimensions (H x W x D): 72" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,500
Production Run Quantity: 22,910
Introduction: May 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $11 - $15
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Axe Body Spray
Distribution: General and Supercenters
Number of Stores: 1,500
Production Run Quantity: 660
Introduction: April 2007
Intended Duration: Three days
Dimensions (H x W x D): 55" x 36" x 9"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Claritin Brochures and PSE Cards
Distribution: Pharmacies and Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 5" x 2"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10

Client: Sara Lee HBC, Exton, PA
Product(s) Promoted: Kiwi Fresh'ins and Smiling Feet women's insoles
Distribution: Footwear Departments
Number of Stores: Not available
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100