Walmart

Client: Eastman Kodak Company, Atlanta, GA
Producer: Synsor Corporation, Everett, WA
Country of Production: USA
Intended Length of Use: 1 year
Production Date: October 2007
Production Run Quantity: 50
Unit Cost: Under $500

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: Lash Blast Mascara
Distribution: Walmart
Number of Stores: 3,300
Production Run Quantity: 3,320
Introduction: 11/15/07
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 24" x 15"
Weight: 46 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Alliance, a Division of Rock-Tenn Co., Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl Lash Blast Mascara
Distribution: Walmart
Number of Stores: 1,500
Production Run Quantity: 25,000
Introduction: 11/27/07
Intended Duration: 3 months
Dimensions (H x W x D): 15" x 30" x 15"
Weight: 13 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $200
Production Date: July 2007
Number of Displays: 2,325
Objectives: To drive consumer trial and introduce recording artist and CoverGirl model Rihanna. To continue to drive CoverGirl's increasing presence in the lip segment.
Materials: Corrugated extruded trim SBS board

Client: Garmin International
Country of Production: United States
Distribution: Wal-Mart stores
Intended Length of Use: 12 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $400
Production Date: May 2007
Number of Displays: 3,400
Objectives: To create a permanent placement endcap within the electronics department to merchandise the Garmin Personal Navigation Devices.

Publication: Parade
Issue date: Jan. 6, 2008