Walmart

Client: Henkel, Scottsdale, AZ
Product(s) Promoted: Right Guard Xtreme Dry Powerstripe and Xtreme Clear Gel
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 15,814
Introduction: 1/3/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 10" x 28" x 7"
Weight: 11 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Alliance, a RockTenn Co., Winston-Salem, NC

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Design of the Times 2009 Contest Declaration

Client: Coty Inc., New York City, NY
Product(s) Promoted: Cosmetics/Nail Polish
Distribution: Walmart
Number of Stores: 3,126
Production Run Quantity: 3,600
Introduction: 4/1/09
Intended Duration: 6-10 weeks
Dimensions (H x W x D): 72" x 24" x 10"
Weight: 35 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2009 Contest Declaration

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD & Blu-ray
Distribution: U.S.: Kmart, Best Buy, Supermarkets. Canada: Walmart, Sam's Club, Zellers, Supermarkets
Number of Stores: 6,200
Production Run Quantity: 6,200
Introduction: 10/28/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 70" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $251 - $300 (display only)

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Healthy Choice Fresh Mixers
Distribution: Walmart, Kroger, Sendik's, C-stores in U.S.
Number of Stores: 10,000
Production Run Quantity: 18,000
Introduction: 7/31/08
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 61" x 24" x 20"
Weight: 75 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Smurfit-Stone ImagePac, Jackson, WI

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Design of the Times 2009 Contest Declaration

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD and Bluray
Distribution: U.S.: Kmart, Best Buy, Supermarkets. Canada: Walmart, Sam's Club, Zellers, Supermarkets
Number of Stores: 3,200
Production Run Quantity: 3,200
Introduction: 10/28/08
Intended Duration: 2 Weeks
Dimensions (H x W x D): 78" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Hasbro, Pawtucket, RI
Product(s) Promoted: Fur Real Kota
Distribution: Walmart and Toys "R" Us
Number of Stores: 500
Production Run Quantity: 500
Introduction: 10/15/08
Intended Duration: 5 months
Dimensions (H x W x D): 36" x 48" x 36"
Weight: 150 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: Design Phase, Waukegan, IL

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Design of the Times 2009 Contest Declaration

Client: Zeno Corp., Houston, TX
Product(s) Promoted: Mini Zeno Blemish Clearing Device
Distribution: Drugstore and big box retailers including Walgreens, CVS/pharmacy, Walmart and Harmon stores
Number of Stores: 13,800
Production Run Quantity: 13,800
Introduction: 3/1/09
Intended Duration: One year, or longer
Dimensions (H x W x D): 8" x 8" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)

Client: Schering-Plough Consumer Health Care, Rosedale, NJ
Product(s) Promoted: New Claritin Liqui-Gels
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,400
Introduction: 2/10/09
Intended Duration: 2-3 Months
Dimensions (H x W x D): 47" x 56" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration