Walmart

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick LipColor, LashBlast 24hr Mascara & Liner
Distribution: Walmart
Number of Stores: 1,050
Production Run Quantity: 1,050
Introduction: 1/9/12
Intended Duration: 3 months
Dimensions (H x W x D): 72" x 24" x 14"
Weight: 30 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: McKee Foods, Collegedale, TN
Product(s) Promoted: Little Debbie Snacks
Distribution: Walmart, Big Lots, Circle K, Family Dollar, Fiesta, Food Giant, Kmart, and mom and pop convenience stores
Number of Stores: Approx. 500
Introduction: 1/4/12
Intended Duration: Permanent; minimum of 1 year
Dimensions (H x W x D): 63" x 28" x 28"
Weight: 131 lbs.
Budget Category (U.S.) $151 - $200 (display only)

Client: Leapfrog Enterprises, Inc, Emeryville, CA
Product(s) Promoted: Tag & Tag Jr. Reading Hardware & Software
Distribution: Walmart, Target, Toy Stores
Number of Stores: 4,700
Production Run Quantity: 4,700
Introduction: 9/1/11
Intended Duration: 7 months
Dimensions (H x W x D): 12" x 15" x 14"
Weight: 33 lbs.
Budget Category (U.S.) $251 - $300 (display only)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze line of products in new fall scents
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 10/3/11
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 70" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.) $201 - $250 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC