Snack Selling Success Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Stoli Floor Display Ties Into Heritage, Boosts Vodka Sales Miller Genuine Draft Tests New Packages, P-O-P In South Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Product Categories In Which P-O-P Advertising Is Most Commonly Recalled by Consumers P-O-P Research Unveiled at Marketplace '94 Dole Debuts Banana Merchandiser Sales Off Displays: The Top 40 First Previous 99 100 101 102 103 Next Last
