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Sales Lift & Effectiveness

Can Package Size Accelerate Usage Volume?

Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes.
Snack Selling Success
Stoli Floor Display Ties Into Heritage, Boosts Vodka Sales
Miller Genuine Draft Tests New Packages, P-O-P In South
Consumer Behavior Study Measures Promotion Effectiveness
Bottoms Up: Liquor P-O-P Report

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers
P-O-P Research Unveiled at Marketplace '94
Dole Debuts Banana Merchandiser
Product Categories In Which P-O-P Advertising Is Most Commonly Recalled by Consumers
Sales From Displays: Cold/Allergy/Sinus Liquids & Powders

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