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Consumer Attitudes & Behavior

Growing Naturally

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness
Maytag Survey Helps Fine-Tune P-O-P Selection
Dentyne Adds Fire To Ice For Combined Displays
Signs... Signs... Everywhere Signs

Supermarkets have truly embraced instant-print store-sign-age systems
Exclusive Research: Consumer Decision Trees

Survey Finds Relevance in Deciding Planograms, Product Assortment and Space Allocation
Film Buying Decision Tree
Back-to-School Spending to Pass $14 Billion
3. How long will it take to complete your back-to-school shopping?
2. In what store do you plan to buy the most back-to-school clothing?
Back-to-School Shopping Survey, 2003

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