Marketers: How will your budget change for 2004? 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Marketers: How did your most recent P-O-P budget change? Marketers: How is your P-O-P budget changing relative to advertising? Marketers: What percent of your budget is devoted to temporary and permanent P-O-P? The Legend of P-O-P Salary Survey: P-O-P Company CEOs, Owners and Salespeople Quick Poll: Coupon Alternatives Impact of Category Management on Retail Prices and Performance: Theory and Evidence Holiday Retail Sales, 1993 - 2002 First Previous 51 52 53 54 55 Next Last
