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Budgets/Spending/Market Size

New Food Products to Watch in 2005
Cigarette Sales by Channel, 1999 - 2003
U.S. Cigarette P-O-P Expenditures as Percent of Overall Advertising Budget
U.S. Cigarette P-O-P Expenditures in Dollars
Trends: Smoke Signals

Bans on in-store tobacco advertising take root in Canada
The Trend is Your Friend
Annual P-O-P, Promotions Spending
Exceptions to the Rule

No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable.
2005 P-O-P Trends Report

Brand marketers evaluate retailer performance, P-O-P budgets and technology
Chart G: Most Recent P-O-P Budgets

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