Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. An Anchoring and Adjustment Model of Purchase Quantity Decisions Dean's Chug Packaging Enhances Milk's Image 1998 P-O-P Trends Report Does P-O-P Measure Up? Sterling Reorganizes Merchandising Programs Schultz' Forecast: P-O-P Will Drive Brand Value Retailer Survey Shows Surprising Results RTC Industries v. Goodtimes Home Video Corp. Developing Copy Tests that Estimate Brand Usage First Previous 83 84 85 86 87 Next Last
