How Retailers Rate P-O-P Sales Effectiveness of P-O-P Vehicles Retailer/Manufacturer Relationships Promotional Tactic Preferences An Anchoring and Adjustment Model of Purchase Quantity Decisions What Retailers Consider in the Decision to Accept Vendor-Supplied P-O-P Retailers: Which Product Categories Produce the Most Effective P-O-P? Retailers: Do Marketers Consult With You About Displays? Retailers: What Kind of P-O-P Materials are Accepted By Your Store? What Moves Goods Through a Retail Operation? Retailers Rank Trade Support (1 is most important) First Previous 37 38 39 40 41 Next Last
