X-men 2 United Standee
Client: Twentieth Century Fox, Los Angeles
Producer: Smurfit-Stone Display Group, Burbank, Calif.
Duration: Temporary
Size of Run: 470
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: Designed for Musicland stores, this standee generated pre-order interest in the "X2: X-Men United" DVD. Several versions of the display were created and sent to stores with a survey for feedback. All the notes were reviewed and taken into consideration for a final display that was sent back into the field.