'Get Him to the Greek' Best Buy Tower
Client Company: Universal Studios Home Entertainment
Length of use: 2 months
Unit Cost: $125
Production Run Quantity: 775
Production Date: August 1, 2010
Producer: LAgraphico
Primary Country: United States
Objectives: To gain consumer awareness of the release of the must-own home entertainment title of the season, "Get Him to the Greek," by providing a high-end merchandiser that will attract attention and broaden sales of the unrated editions of the DVD and Blu-ray.
