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Toy, Hobby, & Games

  • Fisher-Price Merchandising System

    Client: Fisher-Price, East Aurora, NY
    Distribution: Retailers including Toys "R" Us, Target, Kohl's, Kmart and Wal-Mart
    Number of Displays: 2000+
    Date of Introduction: April 2004
    Producers: Eric Mower & Associates, Buffalo, NY (design); various printers
    Comments: This display and accompanying guidebook were used to create a consistent brand message across all Fisher-Price retail partners.
    Fisher-Price Merchandising System
  • VideoNow Color In-Line Interactive Display

    Client: Hasbro Inc., Pawtucket, NJ
    Production Date: May 31, 2004
    Size of Run: 8,200
    Duration: Permanent
    Producer: United Displaycraft, Des Plaines, IL
    VideoNow Color In-Line Interactive Display
  • Crayola Gondola Signage

    Retailer: Walgreens
    Location: Chicago
    Crayola Gondola Signage
  • Nintendo Game Boy Poster

    Client: Big3D.com, Fresno, CA
    Producer: Hatcher Press, San Carlos, CA
    Awards: Second Place, Posters category, San Francisco Point of Purchase Show 2004
    Nintendo Game Boy Poster
  • LEGO Endcap with Power Wings

    Client: LEGO Systems Inc., Enfield, Conn.
    Distribution: Toys "R" Us stores
    Introduction: January 2005
    Size of run: More than 500
    Producers: Frank Mayer & Associates Inc., Grafton, Wis. (endcap topper); Rand Display International, Teaneck, N.J. (power wings)
    Comments: At the heart of LEGO's new in-store program are illuminated cases that contain models made from new product lines. The cases will be updated to support new product launches this spring.
    LEGO Endcap with Power Wings
  • LEGO Knight's Kingdom In-line Shelf Display

    Client: Lego Systems, Enfield, CT
    Product(s) Promoted: Lego models
    Distribution: Toys "R" Us
    Number of Stores: 500
    Production Run Quantity: 500
    Introduction: December 2006
    Intended Duration: Three years
    Dimensions (H x W x D): 18" x 48" x 15"
    Weight: 8 lbs.
    Budget Category (U.S.): $301 - $350
    Producer: Rand Diversified Inc., Teaneck, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    LEGO Knight's Kingdom In-line Shelf Display
  • LEGO In-line Shelf Displays

    Client: LEGO Systems Inc., Enfield, Conn.
    Distribution: Toys "R" Us stores
    Introduction: January 2005
    Size of run: More than 500
    Producer: Rand Display International, Teaneck, N.J.
    Comments: At the heart of LEGO's new in-store program are illuminated cases that contain models made from new product lines. The cases will be updated to support new product launches this spring.
    LEGO In-line Shelf Displays
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