Toy, Hobby, & Games

Client: Fisher-Price Inc., East Aurora, NY
Product(s) Promoted: Spike the ULTRA DINOSAUR
Distribution: Walmart, Target Corp., Toys "R" Us
Number of Stores: 3,600
Production Run Quantity: 3,600
Introduction: 9/1/08
Intended Duration: 1 year +
Dimensions (H x W x D): 33" x 36" x 18"
Weight: 65 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2009 Contest Declaration

Client: Nintendo of America, Redmond, WA
Product(s) Promoted: DS Rhythm Heaven Game
Distribution: Walmart Stores
Number of Stores: 2,160
Production Run Quantity: 2,220
Introduction: 4/1/09
Intended Duration: 2 Months
Dimensions (H x W x D): 49" x 19" x 24"
Weight: 150 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2009 Contest Declaration

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: XBOX Videogame
Distribution: Nationwide: GameStop, Game Crazy
Number of Stores: 5,200
Production Run Quantity: 5,200
Introduction: 1/23/09
Intended Duration: 2 months
Dimensions (H x W x D): 61" x 33" x 18"
Weight: 11 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Origin LLC, Burbank, CA

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Design of the Times 2009 Contest Declaration

"Here's another toy that'll make life interesting for any parent adventurous enough to buy it. The full-sized demo model in a Plexiglas case gives you a very realistic feel for exactly what you'll be in for early in the morning. Spike, the Ultra Dinosaur (I guess a regular dino just wouldn't cut it), is activated by a simple press of the button. He roars, moves, lights up and does everything but terrorize a miniature village (probably a separate accessory).

Retailer: Costco
Location: Norwalk, CT

Retailer: Walmart
Location: Norwalk, CT

Retailer: Más Club
Location: Houston