iloveRobots Packaging
Insight: Packaging for toys is very gender-specific, with bright pink dominating the girls' department. Robot toys are usually dark and metallic.
Solution: Introduce three robots in unified, gender-neutral packaging and place them in the youth electronics section so all are grouped together and easier to find.
Description: The back of the iloveRobots packages (pictured at the immediate left) promote the robot toys as larger than the kids to play up the idea of an imaginary world.