Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD, Blu-ray
Distribution: Wholesale Clubs, Toys "R" Us, Walmart, Best Buy, Target, Kmart, Meijer and Grocery Chains
Number of Stores: 3,100
Production Run Quantity: 5,225
Introduction: 2/25/11
Intended Duration: 4 weeks
Dimensions (H x W x D): 92" x 84" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $51-$100 (display only)