Toy, Hobby, & Games

Entrant: Design Phase, Waukegan, Ill.
Client: The Walt Disney Co., Burbank, Calif.
Award: Display of the Year Award, Permanent, POPAI 2014 Outstanding Marketing at Retail Achievement Awards

Client: Microsoft, Redmond, WA
Product(s) Promoted: Xbox One Console, related software and pre-orders
Distribution: Best Buy, Fry's Electronics, Fred Meyer
Number of Stores: 1,200
Production Run Quantity: 1,270
Introduction: 10/1/13
Intended Duration: 30-45 days
Dimensions (H x W x D): 15" x 12" x 10"
Weight: 1 lb.

Client: LEGO Systems Inc., Enfield, CT
Product(s) Promoted: Lego Product Line
Distribution: Target
Number of Stores: 1,765
Production Run Quantity: 1,836
Introduction: 4/1/14
Intended Duration: April 2014 - present, ongoing
Dimensions (H x W x D): 18" x 30" x 22"
Weight: 5 lbs.
Budget Category (U.S.) $101 - $150 (display only)

Client: Mattel Inc., El Segundo, CA
Product(s) Promoted: Disney themed toys
Distribution: Kroger and Fred Meyer
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 11/5/13
Intended Duration: 2 - 4 weeks
Dimensions (H x W x D): 72" x 48" x 20"
Weight: 150 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Mattel Inc., El Segundo, CA
Product(s) Promoted: Fisher-Price Klip Klop toys and playset
Distribution: Nationwide Walmart locations
Number of Stores: 2,800
Production Run Quantity: 2,800
Introduction: 6/13/13
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 48" x 40"
Weight: 300 lbs.

Client: Nintendo, Redmond, WA
Product(s) Promoted: Gane software and hardware
Distribution: Walmart
Number of Stores: 825
Production Run Quantity: 825
Introduction: 3/10/14
Intended Duration: 2 months
Dimensions (H x W x D): 19" x 52" x 18"
Weight: 6 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Hasbro, Providence, RI
Product(s) Promoted: Elefun & Friends along with similar preschool games
Distribution: Walmart Stores
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 4/1/14
Intended Duration: 2 months
Dimensions (H x W x D): 70" x 40" x 48"
Weight: 161 lbs.