Supermarket/Grocery

Products: All Keebler products
Number of displays: 100
P-O-P companies: Genesis Creative Group Inc. (design and marketing services), Grand Rapids, Mich.; Aerostar International (manufacture), Sioux Falls, S.D.
Distribution: Mass merchants, drug stores and supermarkets
Introduction: May 1993
Duration: Itinerant
Construction: Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor

Product: Packet flower and vegetable seeds
P-O-P companies: Producer: U.S. Display Group Inc. (corrugated), Tullahoma, Tenn.; American Manufacturing Co. (metal components); Stainless Metal Products Inc. (metal components), both of Chattanooga, Tenn.
Distribution: Mass merchants, hardware stores, home centers, supermarkets, drug and variety stores
Introduction: April 1993
Duration: Permanent
Construction: Metal framework, corrugated and plastic trays

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: LU cookies
Number of displays: 850
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Supermarkets
Introduction: October 1993
Duration: Promotional
Construction: Corrugated
Even if LU cookies don't go down in history, at least a few historic sites will, thanks to Mother's promotion that provides some much-needed restoration to landmarks, while offering upscale consumers big savings with bed-and-breakfast inns.