Supermarket/Grocery

Product: Kraft Original Jet-Puffed Marshmallows
P-O-P company: Pride Container Co., Chicago
Distribution: Supermarkets
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Favorite Brands has expanded the display options for its Kraft Original Jet-Puffed Marshmallows and Starmallows brands by producing a prepacked corrugated display with seasonal- and holiday-themed headers.

Product: Bubble Tape Blasters bubble gum
P-O-P company: Ideal Box Co. (floorstand and open-stock display), Chicago; Commander Packaging (try-me and counter unit), Chicago
Distribution: Drugstores, supermarkets, mass merchants
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
Amurol Confections is introducing its Bubble Tape Blasters gum with a rocket-like floorstand display.

Product: Busch beer
P-O-P company: Alvimar Inc. (inflatables), Long Island, N.Y.; Creative Screenprinting (banners), Tallmadge, Ohio; Fleming Printing (brochures), St. Louis; Ivex Inc. (display wrap), Grove City, Pa.; Stark Printing (printing), St. Louis
Distribution: Supermarkets and off-premise liquor stores
Introduction: April 1997
Duration: Temporary
Construction: Paper, inflatables

Client: Brown-Forman
Product promoted: Ice Breakers frozen alcoholic drinks
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated with preprinted header
Introduction: May 1996

Client: Atlanta Brewing
Products promoted: Red Brick Beers -- American Wheat, Ale, Golden Lager and Summer Brew
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Litho laminated corrugated
Introduction: July 1996

Client: E. & J. Gallo Winery
Products promoted: Gossamer Bay wines
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated
Introduction: September 1996