Supermarket/Grocery

Product: Pepsi Pop Culture promotion
P-O-P companies: More than 15 companies, including Art Merchandising Inc., New York; The Display Connection, Moonachie, N.J.; Sandy Alexander Inc., Clifton, N.J.; and Adams-McClure Inc., Denver
Distribution: Supermarkets, drugstores, convenience stores and restaurants
Introduction: May through September 1998
Duration: Temporary
This Lucy Lawless corrugated standee is one of 40 different P-O-P pieces used in the Pepsi Pop Culture promotion.

An Alphabet Soup of Opportunity in Supermarkets

One Taste and You're Hooched, Dude ...

Client: Madden Communications/Kraft Foods Inc., Wood Dale, Ill.
Products Promoted: Kraft Salad Dressings cross merchandised with Oscar Mayer Bacon Bits and Good Seasons Salad Dressing packets
Objective: To create a movable vehicle to cross merchandise Kraft Salad Dressings in the produce section of supermarkets.
Introduction: February 1998
Construction/Materials: All-natural Poplar wood, clear vacuum-formed product trays, litho signage header
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.