Supermarket/Grocery

Client: Colgate-Palmolive Co., New York
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 12,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Objectives: The client wanted an eye-catching, youthful, compact floorstand to promote its new line of Grip 'Ems children's toothbrushes. The unit needed to convert to accommodate two different packages: singular Grip 'Ems toothbrushes and Grip 'Ems "Creature" blister packs.

Client: Dole, Salinas, Calif.
Products promoted: Fresh Cut Salads
Category management strategy: This was one of the first shelf management systems introduced for packaged salads, according to DCI. Modular pieces are available in 2-foot lengths, enabling retailers to custom order the system to fit any cooler size. The three-part shelving system includes a base, divider and product stops.
Retailer: Supermarkets
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 8,850 kits (original run and renewals)

Product: Imported LU Biscuits
Number of displays: 10,000
P-O-P companies: Eric Mueller Design (graphic design), New York; Conocraft (structural design, manufacture), McAfee, N.J.
Distribution: Supermarkets, specialty food shops
Introduction: October 1998
Duration: Temporary
Construction: Corrugate, laminated litho graphics
Display set-up: Distributors, retailers
This corrugated hutch was designed to resemble a French pastry shop to reinforce the quality and heritage of LU Biscuits.

Product: Clearnet PCS cellular phone
Number of displays: 500
P-O-P company: Geron, Markham, Ontario
Distribution: Traditional and non-traditional phone retailers throughout Canada
Introduction: June 1998
Duration: Permanent
Construction: Vacuum-formed, screen printed, painted copolyester; clear acrylic brochure holders