Supermarket/Grocery

Product: Traps for flies, yellow jackets and wasps
P-O-P company: Stone Container Corp., Chicago
Distribution: Supermarkets, department stores, home and garden stores
Introduction: April 1996
Duration: Permanent
Construction: Kraft-colored corrugated; pole with signage and motorized, voice-activated voice box
Troy Biosciences Inc.'s colorful Final Flight display was just what the company was looking for to attract customer attention to its first large-scale P-O-P effort.

Product: Aussie 3 Minute Miracle
Number of displays: 1,100
P-O-P company: The Smyth Cos.-Reynolds Guyer Designers, St. Paul, Minn.
Distribution: Drugstores, mass merchants and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Redmond Products' merchandiser for Aussie 3 Minute Miracle hair conditioner complements a campaign that includes FSIs and television and print advertising. The display can serve as a power wing or endcap.

Mother's Cake and Cookie Co., Oakland, Calif., is giving consumers a chance to vote for more than just the last president of the 20th Century this fall.
   Circus Animal Cookies will soon be available in an additional color -- blue, green, yellow or purple -- depending on how consumers vote in supermarkets across the country. The company's Third-Color Election in-store promotion features a floorstand display that also serves as sweepstakes headquarters and election ballot boxes. The program was produced by Gage Marketing Communications, Newport Beach, Calif.

Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required.

Product: Fruit-flavored beverages
Number of displays: 700
P-O-P company: Display Technologies Inc., Whitestone, N.Y.
Distribution: Supermarkets and convenience stores
Introduction: March 1996
Duration: Permanent
Construction: High-impact polystyrene
The gravity-feed display rack used by Mistic Brands lets the beverage maker stock all of its products in one freewheeling location.