Supermarket/Grocery

Product: Candy
Number of displays: 1,500-2,000
P-O-P company: Stone Container Corp., Los Angeles
Distribution: Supermarkets
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
The "Holiday House" supports up to 120 pounds of candy and serves as Harmony Foods' winter promotion.

Does P-O-P Measure Up?

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.