Supermarket/Grocery

Product: 7 UP soft drink
P-O-P companies: Troop Inc. (graphics), Optigraphics (lenticular), K.W. Printing Co. (printing), all of Dallas
Distribution: Supermarkets and c-stores
Introduction: May 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
7 UP teamed with Nokia and Sprint to create a sweepstakes offering free cellular phones and cellular service.

An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays

Product: Bananas
Number of displays: 8,600
P-O-P companies: Promo Edge (design and production), Neenah, Wis.; The Botsford Group (artwork, program management), Atlanta
Distribution: 110 U.S. and Canadian supermarkets
Introduction: July 1998
Duration: Temporary
Construction: Die-cut white kraftboard with full-color litho label
Display set-up: Retail staff

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs