Albertsons Promotional Activity, 2002-2003 Marketers: How has the amount of account-specific P-O-P changed? Marketers: How has practice of requiring display fees changed in each channel? Marketers: What is the primary objective of your P-O-P? Method Dish Soap Packaging Shaw's Ties to New England Events Kraft/Barilla Package Kraft Freezer Tearpad H-E-B Serves Up Ethnic Meal Deal H-E-B Fajita Meal Deal Feature First Previous 5611 5612 5613 5614 5615 Next Last