Supermarket/Grocery

Show keynoter to explain new technology's potential impact on P-O-P

"My compliments to the Campbell's folks for coming up with this method for merchandising their canned soups.
     This injection-molded system creates organization in an area that can become cluttered when cans are stacked on top of each other. It also provides the marketer with a better "billboard" for each soup variety than individual cans ever could.

"No diet has been more publicized than Atkins. With this new permanent display that organizes various SKUs and educates consumers about them, the marketer has carved out a place for its products at retail.
     Beneath the thermoformed oval header, which does a great job of identifying and reinforcing the Atkins brand name, are powdercoated tubular steel and wire shelves that hold a wide variety of low-carb products. Large end panels cleverly announce this wide selection to shoppers.

Trends highlights from the recent National Association for Retail Marketing Services (NARMS) meeting

Spends $250,000 on P-O-P; $800,000 overall