Supermarket/Grocery

Retailer: Price Chopper
Location: Middletown, NY

Client: John B. Sanfilippo & Son, Elk Grove Village, IL
Producer: Cameo Container, Chicago
Introduction: Spring 2005
Size of run: 2,500
Comments: Retailers don't need to assemble this display for "Fisher Salad Buddies," which John B. Sanfilippo & Son "spiced up" with colorful graphics. The marketer tested it with retailers before shipping it.

In an effort to counter clean-floor policies and crowded stores, marketers offer healthy products, on-the-go packaging.

Client: The Procter & Gamble Co., Cincinnati
Production Date: July 2004
Size of Run: 11,000
Distribution: Kroger stores
Duration: Temporary
Producer: Alliance, a division of Rock-Tenn, Totowa, NJ